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05 March 2019


Start: 5 March
End: 6 March
Website: Visit Event Website


QT Canberra

1 London Circuit

+ Google Map


DMZ Asia Pacific
Phone: +61 2 6161 0208
Website: Visit Organizer Website

Data Modeling Zone Asia Pacific
7th & 8th March 2019
Canberra Australia


Steve Hoberman – Data Modelling Masterclass – It was structured very well with good exercises to help understand new concepts. Policy Officer

Steve Hoberman – Data Modelling Masterclass – Quality Presentation Steve is super approachable and excellent at guiding attendees. Programme Reporting Manager

Steve Hoberman, Data Modelling Masterclass Great content and speaker. Very useful practical knowledge for my work. – BI Developer

Steve Hoberman – Advanced Data Modelling Challenge – Simple, clear, succinct. Assistant Director

Steve Hoberman – Advanced Data Modelling Challenge  – Definitely learnt more on abstracting. Data Officer

Peter Aiken – Evolving your Information Architecture  -Excellent content and delivery. Wonderful work. Information Architect

Peter Aiken – Evolving your Information Architecture – Peter is an engaging and effective presenter with wide experience, which he shares. Also a good networking opportunity. Senior Information Governance Officer

Evolving your Information Architecture by Peter Aiken – Extraordinary.  Design & Data Scientist

Lloyd Robinson, Data Management Overview It was great.  I learnt a lot. – Program Coordinator

Lloyd Robinson, Data Management Overview – “Lloyd is great presenter and managed to sustain our interest throughout the day”, Data Management Team Coordinator

Lloyd Robinson, Practical Data Governance “Good detail and notes” Data Management Team Member

Lloyd Robinson, Practical Data Governance Thoroughly enjoyed the course. Very relevant it my work, even the case studies – Business Manager, Analysis & Reporting in Team

Lloyd Robinson Data management Overview – “I work in a different area but the course was useful for understanding data management concepts. Something to look into for career development”, Reporting Officer

Putting Data First: Why Johnny can’t data and what we need to do about it

Organisations are repeatedly frustrated when attempting to do more with their data. Not even really certain what this means or how to do it, they still repeatedly spend too much, take too long, and deliver far less than planned as they try to employ data in support of their strategic objectives.

This seminar will enable you to better prepare their organizations to better employ data to support their objectives.

The 2-days begins by describing the root causes of why Johnny and organizations in general can’t better leverage data – focusing on its inherent architectural and engineering roots – foundations that are almost totally lacking in formal university programs and training curricula.

The Seminar then focus on requisite leadership criteria for success; how to express these needs in a form that management will understand – a focus on the ‘why’ – a data strategy; and monetizing data management in order to make it relevant to management.

Day 1 Program

Morning: As-is/Cause for concern:

  • Disclaimer/Bad data decisions spiral
  • Data Management practices hierarchy structure
  • Cost of the lack of architecture/engineering capabilities
  • Self-assessment/Root cause analysis

Leadership/Necessary (but insufficient) prerequisites:

  • Dedicated solely to data asset leveraging
  • Unconstrained by an IT project mindset
  • Reporting directly to the business
  • Implementation of data-centric thinking

Day 2 Program

Morning: Data Strategy/A focus on the ‘why’:

  • Data management practices hierarchy and foundational elements
  • A data strategy is necessary for effective data governance
  • Effective data strategy prerequisites
  • Data strategy development phase II–iterations

Valuing Data and Data Activities/Numerous examples:

  • Big data technologies demystified
  • Leveraging data management
  • Monetary cases
  • Non-monetary cases

Peter’s Recent Publications

Cheif Data Officer Book By Peter Aiken
The Case for the Chief Data Officer
Data Strategy Book by Peter Aiken
Data Strategy and the Enterprise Data Executive
Monetising Data Management book by Peter Aifen
Monetising Data Management


Peter Aiken

Peter Aiken’s book  The Case for the Chief Data Officer  has been published in China with the title: Chief Data Officer Combat!

Identify with that? The illusion to the classic 11th Century text, The Art of War, gives some insight into the depth of understanding and know how that Peter brings to his presentations.

Peter Aiken is widely acknowledged as a leading data management (DM) authority. He is a practising data consultant, author, and researcher, and he has been delivering high-performance solutions in DM for more than 30 years. His expertise is sought by some of the world’s highest profile organisations, and his achievements recognised internationally. Peter presented in Canberra in 2017 and his message was so on the mark for Chief Data Officers and their colleagues, we asked him to come back again is 2018.